Apple computers were offered through retail stores and other approved outlets until 1997. Steve Jobs disrupted the trend by terminating Apple’s links with over 10,000 third-party vendors and launching Apple shops, which are now the centerpiece of the company’s customer experience. After that, the company opened its first-ever Apple Store and updated its website.
- Customer service must not be outsourced.
Apple understood that third-party vendors’ service could substantially impact the company’s reputation. The corporation refused to accept this trade-off and instead brought all customer support in-house. Apple now has complete control over the entire customer experience due to this decision. While this may not be a financially viable choice, you will still receive support once you purchase your product. The simplest way to do this is to let you know how you can contact the support team.
- Train the employees.
The Genius Training Student Workbook demonstrates the amount of effort that created a system that will be tailored to client interactions. The apple repair service shop wanted to make a solid favorable impression on every customer. Therefore, they trained their employees to meet all of their expectations. If you want to be the greatest at customer service, you need to teach the employees how to serve customers adequately. The hiring model for your supports team should prioritize people skills. Companies that want to provide outstanding customer service must have the correct framework and procedure.